Series A/B/C/D: Venture funding stages that fund product
development and early commercial launch activities.
Smart money: funding from investors who are able to contribute
guidance, networking, or other benefits.
Spin-off: separating a smaller unit from an established
company, permitting each company to retain focus while shielding the
parent from risk and granting the spin-off the administrative benefits
of small size.
STTR (Small Business Technology Transfer): A funding program
that encourages public/private sector partnership to develop new
technologies and profit from their commercialization.
Targeted marketing: the alignment of marketing efforts with
the benefits sought by individual market segments.
Technology transfer: the transfer of discoveries made by basic
research institutions, such as universities and government laboratories,
to the commercial sector for development into useful products and
Venture capital: money invested by venture capitalists in
startup companies in exchange for equity.
Venture capitalist: an individual who invests in start-up
companies with the intent of making a large return on investment.